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New Agent University: Real estate home pages, landing pages and squeeze pages
Your website is full of pages, from your buyer and seller sections to your about and contact me pages. They are all meant for general consumption, meaning that anyone who finds your site can look at all the pages published. In a perfect SEO world, visitors land most often on your real estate home page. In reality, they can land on any of your real estate website pages. Not too great for lead capture, right? While there’s no standard layout to a real estate home page, most contain, at a minimum, the site’s name and a navigation bar to get visitors to the site’s other pages.
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