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Your real estate website gets even better with a content audit
What exactly is a content audit? Well, every time you promote one of your blog posts on social media, you are engaging in “content marketing.” And if that kind of marketing works for brands such as Procter & Gamble, Microsoft, and Toshiba, it should work for any real estate agent, right? If you’re still not convinced, consider this: Crowe Horwath, a major accounting firm, used content marketing to reach big financial institutions (those with at least $1 billion in assets).
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