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HAND IN HAND: TECHNOLOGY & REAL ESTATE AGENTS
Technology might be vastly improving how potential customers search for their future home, but it certainly isn’t replacing real estate agents. A housing consumer study released by Harris Insights found that 90% of consumers use real estate agents to buy and sell their homes this is up 5% from the last study in 2014. The study surveyed 1,000 people who had recently bought or sold a home within the past six months. And although there have been fears of new technology and younger generations (ahem, Millennials) replacing real estate agents, it looks like 91% of purchasers aged 18 to 34 used real estate agents in their transaction. Gen Xers were at 94% in the study, with Baby Boomers falling at 81%.
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