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7 Simple Ways to Improve Your Real Estate Social Media Posts
Real estate agents with an active social media presence aren’t shy. A study by HubSpot found that real estate businesses post an average of 19.21 posts per week, which was the highest of the industries surveyed (marketing services came in second at 14.21). Yet, research by Sprout Social discovered that people think real estate is the fourth-most annoying industry on social media, trailing only government, banking/finance, and marketing/advertising. Therefore, the key to a dynamic social media presence might be posting smarter, not more often. Fortunately, small changes can lead to big improvements.
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