Real Estate Advice, Asset Management
Article | May 9, 2023
Is your real estate business set up for long-term success or do you hop from transaction to transaction, seeking clients who are ready to buy or sell immediately? Buyers and sellers who are ready to act now are great, but they’re just the bottom of a well-thought-out lead funnel.
Most leads you receive could be anywhere from three months to a year or two away from making their transaction. If you plan to still be in real estate when the time comes, those leads could be incredibly valuable.
Understanding Lead Nurturing
One of the biggest decisions people will make in their life is whether or not to purchase a home. Most people will want to do some research and find out what exactly a real estate transaction entails before they become serious. As the first professional they talk to, you’re in a great position to close the sale…if you’re willing to work within their timeframe.
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Real Estate Technology
Article | July 12, 2022
Learning the latest trends and strategies in digital real estate asset management will help enhance business. Leveraging digital tools, benefits, and techniques transforms asset management approach.
Contents
1. Introduction
2. Five Latest Trends in Digital Real Estate Asset Management
2.1. Cloud-based Real Estate Asset Management
2.2. Blockchain Integration
2.3. Growth of Smart Buildings
2.4. Adoption of Virtual and Augmented Reality
2.5. Expansion of Proptech Ecosystem
3. Why should Businesses Implement Digital Asset Management Trends?
3.1. Improved Customer Experience
3.2. Future-Proofing
3.3. Better Brand Management
3.4. Improved Collaboration
3.5. Cost Savings
4. Conclusion
1. Introduction
Keeping abreast with emerging trends and technologies is crucial for success in the ever-changing and dynamic real estate industry. With the proliferation of real estate assets, there is a growing demand for improved organization, storage, and management of digital assets. Digital asset management assists real estate professionals in optimizing workflow, collaboration and improving decision-making abilities while reducing costs and ensuring asset security. Additionally, organizations adopting digital asset management can future-proof their strategies and gain market advantage. The article highlights the significance of digital asset management in real estate and the most recent developments in this field.
2. Five Latest Trends in Digital Real Estate Asset Management
Digital Real Estate Asset Management has emerged as a critical component in the management of real estate portfolios. As a result of technological advancements, businesses have access to new tools, platforms, and applications that facilitate automation and streamline asset management activities. With the increasing demand for transparency and efficiency, adopting digital technologies in asset management has become necessary.
2.1. Cloud-based Real Estate Asset Management
The real estate industry is undergoing a significant transformation, with more and more businesses moving towards cloud-based platforms for asset management. This shift is driven by the need for increased scalability, flexibility, and accessibility in managing real estate assets. With cloud-based platforms, real estate asset management professionals can now work on properties from anywhere and anytime without being confined to their offices. Cloud-based platforms have simplified asset management by leveraging cloud computing technology to streamline processes and enhance productivity. In addition, leveraging the technology businesses can also provide their clients with better digital asset management solution and faster services, which can help increase customer satisfaction and retention rates.
2.2. Blockchain Integration
Blockchain is a secure, decentralized, and transparent ledger system that enables the transfer of assets and data without intermediaries. Integrating blockchain technology into real estate asset management is a trend businesses must follow for digital asset management. However, the siloed nature of digital real estate business networks causes friction and opacity. With blockchain integration, real estate businesses get solutions to tokenize assets, increase process efficiency, reduce costs, and offer global asset distribution, ownership fractionalization, secondary market opportunities, and data accessibility. The integration further benefits in making better investment decisions, portfolio management and improve business position to compete in a rapidly changing digital landscape.
2.3. Growth of Smart Buildings
The growth of smart buildings is a prominent trend in digital real estate asset management. Smart buildings utilize IoT devices and sensors to collect data and automate tasks, resulting in improved energy efficiency, cost savings, and enhanced tenant experiences. In addition, it leads to improved occupancy rates and brings in ROI for real estate asset managers. With the potential for greater sustainability and improved tenant satisfaction, implementing smart building technology is rapidly gaining traction among real estate professionals. Furthermore, smart buildings provide real estate asset managers with valuable insights into building performance and tenant needs, enabling them to make data-driven decisions and improve operational efficiency. As a result, the trend toward smart buildings is expected to continue, with real estate asset managers increasingly adopting technologies to stay competitive and maximize overall returns.
2.4. Adoption of Virtual and Augmented Reality
The growing demand for augmented and virtual reality in the real estate industry can be attributed to the rapid adoption of advanced technology that has significantly enhanced user experiences, thereby streamlined the buying and selling process. These technologies have created a new reality for architects, builders, sellers, and buyers, ensuring cost-effectiveness, global reach, mobility, visualization of changes, construction management, and profits. Additionally, VR and AR technology facilitate remote property inspections and maintenance, thus reducing costs and saving time. However, implementing VR and AR technology comes with many challenges, including the need for specialized hardware and software and the cost of development and maintenance. Nevertheless, their potential benefits in real estate asset management make it a trend that businesses should consider implementing to remain competitive.
2.5. Expansion of Proptech Ecosystem
The rapid advancements and widespread adoption of technology have fundamentally changed people's lives and work habits, influencing their expectations for living and workspaces. As a sector that touches every aspect of daily life, the real estate industry is well-positioned to engage in cross-industry integration with sectors such as finance, medicine, education, and healthcare. The concept of prop-tech explored in this report encompasses two dimensions. The first dimension is digitalizing the real estate ecosystem, which includes digitizing business activities from land acquisition and development to real estate transactions and property asset management services. The trends in user space requirements need flexible space selection, user-experience-tailored space, cutting-edge information practices, innovative exposure, and customized solutions that are closely connected to people.
3.Why should Businesses Implement Digital Asset Management Trends?
As technology revolutionizes every industry, staying up-to-date with the latest trends is crucial to achieve success. Similarly, implementing digital asset management trends is about staying relevant, competitive, innovative and meeting the demands of a modern and tech-savvy customer segment.
3.1. Improved Customer Experience
Adopting digital asset management trends in real estate can significantly improve customer experience. Businesses must offer fast and easy access to their assets, resulting in faster decision-making and increased satisfaction. Enhanced search capabilities make it easier for customers to find what they need, while personalized content based on their preferences and past interactions leads to better engagement and satisfaction. A user-centric approach helps businesses tailor their digital assets to meet customers' unique needs and expectations, improving customer loyalty and increasing revenue.
3.2. Future-Proofing
In today's rapidly evolving business landscape, it is critical for companies in the real estate industry to remain agile and adaptable to stay relevant and competitive. By implementing digital asset management trends, businesses can future-proof their operations and ensure their longevity in the market. It means staying up-to-date with the latest technological advancements and continuously adapting to meet changing consumer demands. In addition, digital asset management allows for greater flexibility and scalability in business operations, providing a strong foundation for growth and expansion.
3.3. Better Brand Management
Digital asset management can considerably improve brand management in the real estate industry. By providing a central repository of brand assets such as logos, images, and marketing materials, businesses can maintain consistency across different platforms and avoid inconsistencies in branding. In addition, with easy access to the latest version of assets, all organization members can ensure that the correct branding materials are being used. It further helps businesses maintain a strong brand identity and avoid confusion or misrepresentation of their brand.
3.4. Improved Collaboration
With a central location for teams to access and share files, digital asset management trends help streamline the process, workflows and facilitate collaboration within teams. In addition, collaborative tools like version control and commenting features allow team members to work together more efficiently and effectively while ensuring accessibility to real-time information. With digital asset management, businesses can enhance team collaboration, improve project outcomes, increase innovation, and better business results.
3.5. Cost Savings
Businesses in a highly competitive market continually look for ways to improve efficiency and cost cutting. Therefore, adopting digital asset management trends can be highly beneficial, as it provides a more effective and economical means of managing and disseminating digital assets. In addition, business processes can be streamlined, identical tasks are eliminated, and unnecessary third-party solutions can be avoided with the help of a centralized digital asset management system. Moreover, digital asset management can improve security by providing controlled access to assets and reducing the risk of unauthorized use or distribution.
4. Conclusion
Digital real estate asset management trends help occupy better physical asset value through digital transformations, data analytics, and operational efficiencies. Traditional real estate companies are challenged to think like digital or technology-based asset management companies that help link service delivery and value to revenue. With the potential growth of digital asset management for real estate businesses, it is time for companies to shift from just space providers to service partners and tenant providers.
Adopting software solutions and new trends in real estate asset management offers many benefits, including improved customer experience, future-proofing, digital transformation, better brand management, collaboration, and cost savings. In addition, integrating technologies like artificial intelligence, machine learning, and blockchain can further enhance the efficiency and effectiveness of digital asset management.
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Real Estate Technology, Asset Management
Article | June 15, 2023
Are you thinking about selling your current home? If so, the biggest question on your mind may be: if I sell now, where will I go? If this resonates with you, there’s something you should know. The number of homes coming onto the market is increasing and that could make it easier for you to move up this summer.
While this news has clear benefits for buyers who are craving more options for their home search, what does that mean for current homeowners like you? It gives you two distinct opportunities in today’s housing market.
Opportunity 1: Take Advantage of More Options for Your Move Up
If your current house no longer meets your needs or lacks the space and features you want, this gives you even more opportunity to sell and move up into the home of your dreams. As more options come to market, you’ll have more to choose from when you search for your next home.
Partnering with a local real estate professional can help make sure you see these listings as soon as they come onto the market. And when you do find the one, that professional can advise you on how to write a winning offer to seal the deal.
Opportunity 2: Sell Before You Have More Competition
Just know that, in order to make sure your house shines above the rest, it may make sense to put your home up for sale before your neighbors do the same, creating more competition in your area. The increase in the number of homes being listed for sale is expected to continue, and a recent study from realtor.com says two-thirds of homeowners looking to sell say they’ll do so by August.
A real estate professional can advise you on what you need to tackle to get your house ready to list so they can put that for sale sign up in your yard sooner rather than later. That’s because the process of getting a home ready to sell isn’t taking as long as you may think. As a result, you can capitalize on today’s sellers’ market and get ahead of the competition.
Bottom Line
If you’re a current homeowner looking to sell, let’s connect to begin the process. You have a unique opportunity to benefit from the additional homes being listed today and sell before your house has more competition.
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Real Estate Technology
Article | May 27, 2021
You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it.
According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table.
Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies.
Looking at other industries that focus more on customer retention, they do so not by offering a host of random services, but by creating a customer experience that brings people back over and over. With that in mind, here is a tactical approach that will allow you to prove your value month after month—for years to come.
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