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Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Majid Al Futtaim

Majid Al Futtaim is the leading pioneer of retail, leisure and entertainment destinations, across the Middle East and North Africa. Founded in 1992, it is a remarkable UAE business success story that started from one man’s vision to change the face of shopping, entertainment and leisure, to create great moments for everyone every day. For more than 20 years Majid Al Futtaim has been transforming economies, communities, and the lives of the 250 million individuals it touches through its brands every year. It is now a thriving international business with more than 27,000 employees, changing the way people shop, live and play to make everyday life, less ordinary.Since bringing the first ever mall and hypermarket to Dubai at City Centre Deira, Majid Al Futtaim has created some of Dubai’s most iconic landmarks including Mall of the Emirates and Ski Dubai, helping to transform the city into the modern metropolis that it is today. In addition it operates 143 VOX Cinema screens and 18 Magic Pl

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Forrester Total Economic Report Shows a 405% ROI on 6sense