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5 Tips for Using Facebook Live for Real Estate Brands

July 16, 2019

As a real estate marketer, you are well aware of the popularity of video this year. Video is everywhere and the trend is not slowing down. Fifty-four percent of consumers actually want to see more video content from brands. So while more real estate brands are increasing use of video in their digital marketing strategy, some are still hesitant to use live video options, like Facebook Live. I get it, going live is scary. With other video options, you can easily delete and start over. Live video gives you one shot to get it right. And not everyone will join your video when you start, so it’s key to iterate your main points several times without sounding redundant.

Spotlight

New Home Co.

New Home Co. is a new generation homebuilder focused on the design, construction and sale of innovative and consumer-driven homes in Southern California, Northern California, Arizona & Colorado. Founded on the belief that first and foremost, we are in the people business. Our employees are the best in the industry and the dedication of our entire organization drives our success. In August 2014, we were exceptionally pleased to be recognized as one of the “Best Places to Work” by the Orange County Business Journal and a Top Workplace by the O.C. Register.

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5 Tips for Using Facebook Live for Real Estate Brands