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What is Content Marketing in Real Estate?

Content marketing is a relatively new term in real estate but it is not a new concept. In fact, content marketing has been around for hundreds of years. Many believe content marketing is simply publishing blog articles to your website or market update videos to your social media channels. But it is so much more. In this video, we discuss what content marketing is truly all about and a brand from over 100 years ago that is inspiring real estate agents around the world to go about their marketing in a completely different way they've been taught.

Spotlight

Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

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Xactly Corp

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