Does Brand Matter to the Real Estate Consumer?

January 1, 2014

While the most prominent international real estate companies often tout the importance and impact of their advertising presence in creating “brand recognition,” industry research has long shown that awareness of the company’s brand is actually not a factor customers take into consideration when selecting their real estate professional.

Spotlight

Ripco Real Estate Corp.

Ripco Real Estate Corp. was formed in 1991 to provide retailers, landlords and developers with high-quality, customized service in Manhattan, the Outer Boroughs, Long Island, New Jersey and Connecticut retail real estate.

OTHER WHITEPAPERS
news image

A REAL ESTATE TRIFECTA? WHY IT MAY PROVE TIMELY TO REVISIT LISTED REAL ESTATE.

whitePaper | August 22, 2022

In September 2021, the Journal of Portfolio Management released its Special Real Estate Issue where its authors examined the historical performance of real estate private equity funds over a 20-year period (1999-2019).

Read More
news image

Top 10 Trends in PropTech that Will Drive Real estate Sector in the Coming Years

whitePaper | February 28, 2022

2022 is all set to witness an exponential rise in investments in property technology or the PropTech sector. The implementation of PropTech like – Artificial Intelligence, Robotic Process Automation, and Machine Learning will provide real-time information to global investors and allow them to cut through the complexities involved in making informed decisions.

Read More
news image

Multi-Asset Monthly Outlook May 2022

whitePaper | May 6, 2022

They’ve long been seen as defensive, since traditional bricks and mortar can usually survive any downturn. But investors should be cautious about relying on Real Estate Investment Trusts (REITs) if the current macro headwinds lead to a recession, says strategist Peter van der Welle.

Read More
news image

3 keys to profitable mortgage lending

whitePaper | December 14, 2022

It’s always difficult to predict what will happen next in the mortgage industry, but there is a consistent theme to what keeps mortgage lending and servicing executives awake at night — profitability and regulatory pressures. Unfortunately these two challenges are often at odds with each other, as compliance costs continue to grow and eat into profit margins. So what investments will deliver the best balance between profitability and compliance while still allowing you to grow your business?

Read More
news image

Private Markets: Evolution and opportunity

whitePaper | November 3, 2022

Disruption in financial markets is now the norm. Established rules and correlations have not fared well in the years since the Global Financial Crisis. Disruption by its nature implies change, and whether it is positive or welcome change depends on the force in question. There are certainly some investors that would crave a bit of boredom over some of the recent market upheavals.

Read More
news image

Private lending goes public

whitePaper | May 24, 2022

For many people the investment real estate market is off-limits. They can’t buy and they can’t invest because they lack access to traditional lenders, the banks with big vaults and lots of ATMs. The Urban Institute estimates some 5.2 million potential borrowers have been unable to qualify for residential mortgage financing in recent years because of overly strict qualifying standards. For investors, especially flippers, the situation isworse simply because they represent more lender risk.

Read More

Spotlight

Ripco Real Estate Corp.

Ripco Real Estate Corp. was formed in 1991 to provide retailers, landlords and developers with high-quality, customized service in Manhattan, the Outer Boroughs, Long Island, New Jersey and Connecticut retail real estate.

Events