The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

4SITE by CORT, A Berkshire Hathaway Company

New challenges require new solutions. 4SITE is designed to help you effectively and efficiently understand how your office space is being used and provides the data necessary to assess your future office space needs, get the most out of your existing real estate and protect the well-being of your workforce. Thinking of making changes to your real estate strategy? Do so confidently with 4SITE.

OTHER WHITEPAPERS
news image

Common Financial Modeling Mistakes Real Estate Developers Make

whitePaper | November 22, 2022

For this edition of the White Paper, I sat down with Moyra Tran, our senior financial analyst here at 3E Management. We discussed her take on the topic of common financal modeling mistakes real estate developers make and if she has come across any in her time working for us

Read More
news image

Innovation in the inventory era – digital transformation of the real estate industry in the Greater Bay Area

whitePaper | September 8, 2022

Prop-tech has become the main driving force for the latest real estate industry revolution and enterprise transformation. It has garnered significant interest as the real estate industry enters the era of inventory management. Under the dual pressures of China’s tightening housing policy and rising operation costs, real estate enterprises must break new ground for growth, entailing new approaches in management and operation. Meanwhile, demands from epidemic control, remote work and the overall trends in data integration have catalysed the rapid growth of prop-tech. This “new normal” has given the impetus for enterprises to undergo digital transformation.

Read More
news image

Private Markets: Evolution and opportunity

whitePaper | November 3, 2022

Disruption in financial markets is now the norm. Established rules and correlations have not fared well in the years since the Global Financial Crisis. Disruption by its nature implies change, and whether it is positive or welcome change depends on the force in question. There are certainly some investors that would crave a bit of boredom over some of the recent market upheavals.

Read More
news image

Z1 Financial Whitepaper

whitePaper | January 18, 2023

Blockchain enables the internet of value. The way we identify ourselves, transact, access our data and invest, will be impacted by this technology in the coming decade. Major sectors such as banking and finance have already been transformed by this revolution. The next major disruption will be real-world assets that have been brought into the blockchain that allow anyone to bypass the current investment barriers.

Read More
news image

Landarno Whitepaper

whitePaper | April 30, 2022

Blockchain is a cutting-edge technology that has the potential to transform a variety of industries, including real estate. Blockchain is a digital ledger that decentralizes access to information and enhances trust by serving as a single, unalterable source of truth. Blockchain, which is the technology behind it, has the potential to completely transform the way we use money worldwide.

Read More
news image

The Realtor’s® role in affordable housing

whitePaper | October 4, 2022

The shortage of affordable housing is on everyone’s radar, and across North America we’re seeing real estate professionals stepping up to be the solution for their clients and communities. We’re firm believers that if one person can do it, another can, too.

Read More

Spotlight

4SITE by CORT, A Berkshire Hathaway Company

New challenges require new solutions. 4SITE is designed to help you effectively and efficiently understand how your office space is being used and provides the data necessary to assess your future office space needs, get the most out of your existing real estate and protect the well-being of your workforce. Thinking of making changes to your real estate strategy? Do so confidently with 4SITE.

Events