USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

VJS Construction Services, Inc

Founded in 1947, VJS Construction Services (formerly Voss Jorgensen Schueler Co.) is one of Wisconsin’s Top 10 general contractors, construction managers, and design builders. We specialize in developing distinctive facilities for education, senior living, housing, retail, manufacturing, medical, corporate office, religious and government. VJS handles every aspect of a construction project. Our comprehensive list of construction services includes value engineering, life cycle cost analysis, construction administration, subcontractor bidding and negotiation, scheduling, cost control and project close-out. With a strong field force, we are also able to self-perform demolition, concrete and carpentry.

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The Return of Risk: Subprime Sneaking Back

whitePaper | May 24, 2022

Subprime financing is on the upswing, and for a lot of people that’s a problem. The mortgage meltdown is widely identified with subprime lending so why should the return of such loans be welcomed?

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Revolutionizing the Global Real Estate market

whitePaper | May 23, 2022

Due to lesser volatility and better returns, the real-estate industry has been a consistently favored asset class among investors. Driven by the myriad of benefits associated with property investments. The demand for international real-estate has also seen an upsurge. Just in the past seven years, the total sales value of international real estate assets has increased from $70 billion to $370 billion. Among all the nations. The countries in Asia-Pacific have shown a steady increase in capital outflow into international property investments. Among all the countries, the individual and corporate investors from China alone have spent an estimated $150 billion in real estate overseas in 2017. However, such overseas transactions are riddled with many challenges, including the lack of direct access to a suitable foreign bank and inhibiting government restrictions on transactions. Even when cross-border remittances are made, there is the obstacle of increased transaction costs and delay in receiving payments.

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The Current State of Disruptive Construction Technologies

whitePaper | November 16, 2021

Construction technology has been relatively stagnant for many decades compared to other, equally crucial sectors. However, the current moment shows evidence for both progress in existing approaches.

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LJ Federal Budget Resi Final SP

whitePaper | June 1, 2021

There is more money for businesses, households and infrastructure. However, the success of the government’s economic recovery plan hinges on how effectively and quickly the new budget measures can create new jobs and assist industries that are reliant on having our international borders open.

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ESG Consulting as a Cutting-Edge Driver for Real Estate Valuation

whitePaper | February 5, 2023

A key challenge facing real estate investors and property owners is ensuring the value of their portfolios keeps rising. Various external factors can harm property valuations, but applying environmental, social, and governance standards causes increases. Many companies are turning to ESG consulting to take advantage of this trend.

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THE TOKENIZATION OF REAL ESTATE

whitePaper | February 20, 2022

Real Estate as an investment has throughout history proven to be one of the strongest performing asset classes. As the largest asset class in the world with a combined estimated value of over $228 trillion, investing in Real Estate has many advantages over investing in stocks, bonds or mutual funds. The most notable benefits of investing in Real Estate and Real Estate-based financial products typically include: a predictable cash flow and ability to generate passive income, an improvable asset with the ability to appreciate in value, and an array of benefits surrounding leverage capabilities and tax advantages.

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Spotlight

VJS Construction Services, Inc

Founded in 1947, VJS Construction Services (formerly Voss Jorgensen Schueler Co.) is one of Wisconsin’s Top 10 general contractors, construction managers, and design builders. We specialize in developing distinctive facilities for education, senior living, housing, retail, manufacturing, medical, corporate office, religious and government. VJS handles every aspect of a construction project. Our comprehensive list of construction services includes value engineering, life cycle cost analysis, construction administration, subcontractor bidding and negotiation, scheduling, cost control and project close-out. With a strong field force, we are also able to self-perform demolition, concrete and carpentry.

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