USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

BIC Contracting

BIC Contracting (formerly known as HLG Contracting) is one of the leading diversified international building and infrastructure contractors in the Middle East. The company employs more than 22,000 people, making us one of the largest construction companies in the region. Our strength is our ability to develop innovative, practical solutions for our clients.

OTHER WHITEPAPERS
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5 ways to benefit from a home equity comeback

whitePaper | December 12, 2022

We are halfway through 2022 and home lending has swiftly shifted in a direction that many didn’t predict. U.S. mortgage rates have soared above 5%, ARM volume accounts for more than 20% of all mortgage refinance and purchases transactions. Home equity volume is up more than 40% from 2021.

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Building a Better Future

whitePaper | August 20, 2022

In today’s economy, many people around the world continue to face challenges with starting their businesses or funding affordable housing. Some of these hardships can include not funding land or building opportunities, scarcity in available residential properties to lease or purchase, and unreasonably priced housing options, which in some circumstances leads to homelessness.

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The Return of Risk: Subprime Sneaking Back

whitePaper | May 24, 2022

Subprime financing is on the upswing, and for a lot of people that’s a problem. The mortgage meltdown is widely identified with subprime lending so why should the return of such loans be welcomed?

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Private Markets: Evolution and opportunity

whitePaper | November 3, 2022

Disruption in financial markets is now the norm. Established rules and correlations have not fared well in the years since the Global Financial Crisis. Disruption by its nature implies change, and whether it is positive or welcome change depends on the force in question. There are certainly some investors that would crave a bit of boredom over some of the recent market upheavals.

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Private renting in Australia – a broken system

whitePaper | March 2, 2023

The Australian property system fails both renters and landlords. Renters face fierce competition for leases and poor tenure security when they do find one. Meanwhile, up to two thirds of landlords get poorer financial returns than if they had invested in super, alongside property management headaches and unexpected maintenance costs. It is only by fully understanding what has led to this dynamic that we can design solutions that will actually work.

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Why real estate investment needs data science

whitePaper | February 28, 2023

Mid-last year, Elion Partners, LLC (“Elion”) announced further development to Elion Intelligence (“E.I.”), its proprietary technology platform for data-informed real estate investments and operations. This additional enhancement came in the form of Elion’s April 2022 strategic absorption of White Peak Tech, a technology and data consulting company focused on analytics, data engineering, machine learning, and software development. Here, Elion’s Director of Data Science, Jared Stufft, discusses what makes E.I. powerful, how the Elion team is leveraging its capabilities, and how E.I. differentiates the firm as a tech-enabled investment manager.

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Spotlight

BIC Contracting

BIC Contracting (formerly known as HLG Contracting) is one of the leading diversified international building and infrastructure contractors in the Middle East. The company employs more than 22,000 people, making us one of the largest construction companies in the region. Our strength is our ability to develop innovative, practical solutions for our clients.

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